Amp, owned by Amazon Music, was a live radio app that empowered anyone to create a live radio show or tune in to one.

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Amp’s beta Home experience was unimodal, limiting the density and discoverability of content on its primary surface.

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I helped define and redesign the Discovery experience from the ground-up. This was a herculean feat for many reasons, namely because it required redesigning nearly every existing component we had to create a cohesive design language.

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It was a labor of love that the whole org rallied behind, resulting in a 100% increase in surface engagement.

In an effort to increase user acquisition, we created Guest Mode, which allowed new users to experience the best of Amp before creating an account.

I led the design work from inception to launch, helping define the product strategy along the way.

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Guest Mode reduced onboarding churn by 34%, increasing active users on the platform.

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This project was the result of a beautiful cross-functional collaboration with our creative team to craft a new brand language through illustrations. Translating design strategy and product UI into visual assets to both internal and external demanded a lot of attention to detail, communication, and design ops to deliver the final result.

My team was dedicated to encouraging everyday Pinners to actively participate in Pinterest's new, native content-creation ecosystem.  

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I helped define and led the designs of Templates, a new experience in our creation tool that decreased the cognitive load of creating native content while increasing the quality of that content.

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This project was an ambiguous and ambitious undertaking that I took on just a few weeks after joining Pinterest as the org's first-ever Product Design Apprentice. It received a lot of internal attention from leadership and our product and marketing teams, and its iterations were central to the team's future roadmap.

The startup Unconvo was on a mission to connect the book community through social reading experiences. As the first hire, I worked closely with the Founder to both define and deliver our flagship product.

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Originally launched as a desktop platform that aimed to connect book readers to authors through events and discussions, we decided to pivot to a more focused product: a mobile app that connects book readers to each other through pair-reading.

Together with the founder and small tiger team, I established a design org, defined the concept and features of the product, and designed the end-to-end experience from wireframes to high fidelity screens to for both our beta testers and potential investors.

My personal life, like my design work, is deeply rooted in community and social justice. This was ever-heightened during the pandemic when communities were struggling to make ends meet.

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Inspired by local grassroots activists, I joined forces with my dear friend, Anna Brenner, to create a concept app that empowers Mutual Aid Funds to organize, mobilize, and collect donations at scale.

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I led the product strategy and UX design for the app and worked alongside Anna to establish its visual and brand identity. This was a deeply meaningful collaboration grounded in our shared design principles and moral code, and I’m still so proud of what we created together.

As an early and active beta user of Clubhouse, I was inspired by the possibilities of live audio as a novel format. So inspired, I challenged myself to redesign what was then the fastest growing social app of all time - from scratch.

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This was a monumental task for a few reasons. Live audio was in its nascency, so there were very few design best practices to draw from. Beyond the lack of references, the architecture of the product was extremely complex, leading to gnarly UX challenges.

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This case study was the first of its kind, and was widely recognized for its creative design solutions. It also kickstarted my career (and even paved the way for me to eventually join Amp/Amazon Music), and it’ll always be one of my favorite projects.